Articles Tagged with ''packaging trends''

In their recent Global Connected Packaging Survey 2025, Appetite Creative, in collaboration with Polytag and Digimarc, found that 88.8% of respondents believe connected packaging will become increasingly important in the packaging industry over the next year.

I enjoy discovering new voices in packaging, and Saloni Doshi, CEO of EcoEnclose, stands out. She recently shared insights on 2025 Sustainable Packaging Trends, which could guide our reporting and align with recent Packaging Strategies coverage.

Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.

Fueled by an increase in demand and a proliferation of new products and packaging variations, 88% of the snack food makers surveyed by PMMI said they intend to acquire new machinery between now and 2027.

Restaurantware's Jamil Bouchareb says the packaging industry in 2025 is poised for bold reinvention, driven by a mix of technological breakthroughs, evolving consumer values, and new opportunities to redefine its role in a rapidly changing world. 

Sarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category.

Sustainability is a key factor in the rise in demand for high-barrier films since they serve to prevent food waste, reduce packaging and replace mixed-material alufoil laminates.

Founders Katie and Jasen Melnick discuss the importance of brand storytelling in connecting with modern consumers and the strongest trends in premium brand designs.

In a period where budgets are extremely tight and layoffs are being made, many companies find it difficult to justify assigning resources to innovation.

The Hispack 2024 report points out that, although the challenge of sustainability is not new, it is more of a priority for companies because of regulatory changes and the greater awareness of consumers who demand more environmentally friendly packaging.