Giedrius Daujotas is an analyst at Euromonitor International, a world-leading independent provider of strategic market research. The firm creates data and analysis on thousands of products and services around the world.
Income elasticity analysis reveals that adidas, Nike, LVMH and Groupe Danone have higher Coronavirus (COVID-19) risk exposure among select FMCG companies, while Kraft Heinz and Kimberly-Clark, which are less dependent on discretionary spending, appear to be less exposed.
