Three industry trends are providing incentives for innovation, and creating new opportunities and threats for players in the global protective transit packaging business.
Smart and sustainable packaging trends have gathered pace across the globe. Recent innovations are demonstrating that both can coexist and grow harmoniously.
Summer is prime time for limited edition, seasonal beverages. Refreshed designs, structure changes and styles are normal. This year, consumers are seeing more interactive packaging, as well as a nostalgic look back to one of our Founding Fathers.
A report by GlobalData reveals that two-thirds of consumers worldwide think that living an ethical or sustainable lifestyle is important to creating a feeling of well-being. This increased focus on environmental impact is creating new opportunities for sustainable packaging material producers.
Data and insights on what shoppers like helps fuel innovative product designs with strong value propositions, but knowing how shoppers want to receive products is also a critical piece of the story. For example, shoppers are constantly gathering information when it comes to food and beverage packaging and with the rise of smartphones, shoppers are becoming curious about how they can use their phones to get more value out of packaging.
A survey released by sustainability specialists Empauer and BtoB communications firm, Adduco Communications, reveals how global packaging industry professionals feel about sustainability, and raises questions about the industry’s preparedness to both implement and measure sustainability practices now and in the future.
Environmentally conscious consumers are looking for packaging that uses fewer resources and less energy than other forms of packaging. Flexible packaging minimizes transport costs between the converter, packager/filler, retailer and end user.
Richard Cope, senior trend consultant at Mintel, was in Prague in April to give the keynote at Let’s Paper The World 2018, the first European shopping bag summit. In an interview with the Mondi Newsroom, Cope expanded on insights he shared with the summit’s participants.