Sanofi has redesigned packaging for Nasacort OTC nasal spray to address consumer insights and merchandise more efficiently on the shelf. The new packaging includes the use of a more modern design and structure, including a window to see the product clearly.
Thorndown paints approached Brown&co to create a new brand from scratch that would stand out in this crowded and bland marketplace. The job included a radical tin size overhaul, new messaging, graphics and colors.
Lixir Tonic was founded by two childhood friends who believed tonic water could be more than just a pairing with gin. Having worked in bars, the duo noticed that the mixer category needed a shake up.
Sailor Jerry Spiced Rum, which honors Norman “Sailor Jerry” Collins, launched a new bottle design with iconography and imagery that further highlights the life and times of Collins. The new and improved packaging will enhance the rum’s dedication to telling and celebrating Collins’ story while building a community of enthusiasts.
PTI has promoted Craig Robinson to vice president of business development and innovation. He joined PTI in 2017 and has more than 30 years of experience in industries including packaging, orthopedic products and medical devices.
Molecola 90-60-90 is the first 100 percent cola of Italy, bottled in glass designed after the curves of 1950s movie divas. The design was created by Verallia, producer of glass bottles and jars for the food and beverage industry.
Firefly’s revitalizing botanical drinks just rolled out a rebrand. Work by B&B studio comes off the heels of the limited edition bottle for Superfly, a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan. The inventive design for Superfly saw the Firefly logo disappear from the front of the pack and the introduction of botanical illustrations across the bottle.
X-Rite Incorporated and Pantone LLC have appointed Ondrej Kruk to the role of president. Kruk will lead the continued expansion of Pantone and X-Rite’s product and solution portfolio beyond color to material appearance.
Sabra Dipping Company brings a fresh look to the table. Sabra is known for plant-based dips including dozens of varieties of hummus, guacamole and Greek yogurt-based tzatzikis. The brand unveiled a fresh logo and packaging redesign for its complete product line. The rebranding includes an updated logo, restyled label design and original on-pack photography.
Great packaging tells your customers about your product, your brand and what you stand for, and is a must for anyone producing physical goods for the consumer marketplace. You must get creative with your packaging design to portray the right message to the right people—and you need to attract your target market and get them excited to buy your product. When it comes to packaging food, there are many factors to take into consideration for a successful product.
