Salt of the Earth Bakery is relaunching their artisan baked goods in fresh new structure and design worthy of these supremely delicious treats. The Bakery turned to branding partner Little Big Brands to lead the effort.

They dubbed their invention Honey Badger BBQ Sauce – inspired by a popular YouTube parody of a National Geographic program on the African honey badger – and decided to bring the product to market in a 3D package shaped like its rough-and-tough animal namesake.

Inspired by a time reminiscent of the good life when people demonstrated an appreciation for quality, Heaven Hill Distilleries, Inc., of Bardstown, KY, is launching its premium High Rise Vodka in limited markets in the United States. Heaven Hill Distilleries is the nation’s largest independent family-owned and operated spirits producer and marketer and the world’s second largest holder of Kentucky Bourbon.

For the first time, Kellogg is using post-consumer resin in a retail pouch; Kellogg is implementing a reusable pouch for its Kashi cereal from Envision Plastics.

Sustainability will become the number one challenge facing the packaging industry in the next decade, having a key influence on business strategies, states a new report from Smithers Pira.

For consumers, convenience is the main dish when it comes to meat, poultry and seafood packaging.

Protein drinks and shelf-stable dairy beverages are nabbing an exponentially growing share of the beverage market, driving Dairy Farmers of America’s Contract Manufacturing division to create increasingly innovative formulation and manufacturing solutions for its business partners.

Research has suggested that a third of consumers would pay more for the convenience of being able to reseal certain types of packs and Payne is keen to understand some of the driving forces behind purchasing decisions.

Kellogg recently launched new, grab-and-go, single-serve snack cups for Keebler and Cheez-it prodcuts. The cup is a high moisture and oxygen barrier multi layer foil paper cup with printed multi layer foil film.

To innovate in the crowded space of consumer-packaged goods, companies spend countless hours of effort optimizing their products to make them more desirable to consumers. But what happens when they’ve made the stuff inside the package as good as can be?