With unprecedented innovation driving the consumer goods industry, shoppers have more options on market shelves than one could have imagined 30 years ago.

With numerous transformations affecting today’s beverage industry, it is easy to overlook one of the most critical components of successful business: basic customer relations.

Protein drinks and shelf-stable dairy beverages are nabbing an exponentially growing share of the beverage market, driving Dairy Farmers of America’s Contract Manufacturing division to create increasingly innovative formulation and manufacturing solutions for its business partners.