Hold on to your (bottle) caps, there is a new sheriff in town. Newcomer Dust Cutter Beverage Company has launched its brand new line of all-natural lemonades in Ball Corporation's 16-oz. Alumi-Tek bottles.

You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales.

Lundberg Family Farms, a leading U.S. producer of organic rice and rice products, is a Gold award winner in the flexible packaging category of the 2013 PAC Leadership Awards.

How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in their tracks? This series will look at all the techniques you can use to make the sale.

Tetra Pak announces the global launch of LightCap 30, a high density polyethylene (HDPE) cap made from sugar cane.

A leading South African supermarket has launched two new seafood ready meals that use an innovative microwave cooking solution developed by Sirane.

Nature’s Coffee Kettle is a coffee brewing system for campers, hikers and coffee connoisseurs. Now the company’s updated spouted pouch from Flair Flexible Packaging helps Nature’s Coffee Kettle better communicate the unique brewing method and the freshness of the custom-roasted gourmet coffee.

Recloseable packaging and microwaveable plastic trays were named top packaging breakthroughs that most impacted peoples’ lives over the last 25 years in an on-line survey hosted by DuPont. Together the two categories of invention captured 48% of the votes. The online survey was available to industry professionals from April 9 through May 10, 2013.

Boulder Brands is introducing innovative square packaging for its Smart Balance and Earth Balance buttery spreads. The industry-first switch from round to square packaging will save more than 50 percent in dairy case and warehouse space, but will result in no change in product price, weight, volume and ingredients.

According to a report from the American Pet Products Association regarding industry statistics and trends, Americans are pampering their pets by purchasing items for them that go well beyond the bare necessities. Pets now receive gourmet and organic food options with special consideration for allergies, dietary restrictions or a special healthy diet.