With the many technological advances and innovations of the twenty first century, today’s consumers expect and demand convenience, especially when it comes to their daily diet.
Weight Watchers launches Love Fibre, design by bluemarlin
February 6, 2014
Bluemarlin was briefed to develop compelling packaging design for Love Fibre that highlighted the brand’s unique proposition to offer something different and delicious in the breakfast cereal category.
Pouches have been booming for years for items like drinks, baby food and even wine, but a fairly new use for pouches that is really trending is holding sauces and soups.
Converting browsing to buying: Keys to Effective Packaging Design
December 30, 2013
So your PDP (principal display panel) worked overtime in getting your potential customer to pick up the product. What needs to happen now in order to get them to buy?
According to the Adhesive and Sealant Council’s most recent North American Market Report, the packaging sector makes up 59% of the market, with 4 billion pounds of product shipped in the North America (North America total market is 7 billion pounds).
In 1945, a self-taught radar tube specialist, Percy Spencer, began working on a new vacuum tube called a magnetron when he accidentally discovered microwave cooking.