Items Tagged with 'brand redesign'

Rolling out nationwide this spring, the update includes a transformational packaging redesign featuring a new brand logo and real food photography.

The Pentawards, now in their 18th year, celebrates each year's packaging design trends, showcasing winners from over 2,000 entries across 60 countries. The 2024 awards highlighted successful rebrands that resonate with both existing and new generations, recognizing iconic brands for their innovative packaging in the marketplace.

Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.

The portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards. 

The challenge ahead of White Bear lay in the juxtaposition between Freshways’ popularity and its lack of brand recognition.

As part of the brand refresh, the Somersby tree has been redesigned to make it more iconic, with a simplified, more recognizable shape that is naturally uplifting. Its canopy with its distinctive shape can flex to aid flavor navigation.

The updated In-Shell packaging design showcases the Wonderful Pistachios brand logo more prominently, while the addition of a new “Protein Power” logo reinforces the health benefits of pistachios. 

In response to consumer feedback, the brand's new packaging includes bold colors, playful typography, and fruit and candy illustrations. 

Better Sour’s new packaging includes the new tagline “Taste the World,” a nod to the brand's celebration of sour fruit flavors from around the globe.

This bold rebranding, themed “Modern Roots,” disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit to their products.