This bold rebranding, themed “Modern Roots,” disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit to their products.
The new look topped the old in consumer purchase preference 77% to 23%, so there’s a good chance the brand will be awash in sales gains thanks to this redesign.
Following the recent completion of its brand refresh, PPC Flex continues its journey of evolution with the introduction of a revamped website that reflects the company's renewed vision, values, and dedication to innovation.
The Bronx-born brand has been a favorite of consumers for decades, so it was important to walk the tightrope of honoring its past while also making it more shoppable, appetizing, and relevant amongst its competitive set.