Articles Tagged with ''brand redesign''

The portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards. 

The challenge ahead of White Bear lay in the juxtaposition between Freshways’ popularity and its lack of brand recognition.

As part of the brand refresh, the Somersby tree has been redesigned to make it more iconic, with a simplified, more recognizable shape that is naturally uplifting. Its canopy with its distinctive shape can flex to aid flavor navigation.

The updated In-Shell packaging design showcases the Wonderful Pistachios brand logo more prominently, while the addition of a new “Protein Power” logo reinforces the health benefits of pistachios. 

In response to consumer feedback, the brand's new packaging includes bold colors, playful typography, and fruit and candy illustrations. 

Better Sour’s new packaging includes the new tagline “Taste the World,” a nod to the brand's celebration of sour fruit flavors from around the globe.

This bold rebranding, themed “Modern Roots,” disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit to their products.

bibigo has revamped its packaging for its KBBQ Drizzle sauce and potstickers, as part of the brand's latest refresh

The new look topped the old in consumer purchase preference 77%  to 23%, so there’s a good chance the brand will be awash in sales gains thanks to this redesign.

Following the recent completion of its brand refresh, PPC Flex continues its journey of evolution with the introduction of a revamped website that reflects the company's renewed vision, values, and dedication to innovation.