Items Tagged with 'packaging marketing'

From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a suggestive name that gives you a hint of what you’re about to experience: cheery Os. The funny part is that wasn’t the original name.

Personalization is a growing packaging trend which shouldn't be missed by emerging brands. Here are three ways you can get much closer to your consumer and build trust.

Get back to basics and reach the customer before they dive into the papers in a product's packaging and toss them aside. Here are four tactics backed by data that you can use on the packaging directly around your product as well as on those shipping boxes your warehouse sends out to e-commerce shoppers.

A small-batch gin that celebrates the history of racing at Newmarket in the U.K. was launched in early May by the historic Bedford Lodge Hotel and Spa, with designs by Nude Brand Creation.

How brands making and delivering goods walk a wire on the path to market every day