Jennifer Bethke brings 20+ years of experience as a designer, design director, packaging manager, and group account director to the Brandimage team. As Group Account Director, Jennifer has managed dozens of national and international packaging and branding projects, overseeing the client relationship, ensuring communications between team members, and providing adequate resources to her accounts. Prior to joining Brandimage, she was a design director for Primo Angeli, Inc., in San Francisco, a packaging manager for Nestlé Beverage in San Francisco, and a designer for Frankel and Co. in Chicago. www.brand-image.com
Developing and maintaining a clear approach to managing brand design within a CPG company can be a tough but decisively productive way to make brand design more efficient.
