Scott Lucas is a second-generation branding and design leader who began his professional career 20 years ago as an account executive in Philadelphia and New York before moving to Cincinnati. As Managing Director, Scott leads the Brandimage North America team to deliver exceptional and meaningful branding and design solutions. For Scott, effective package design leverages an optimum mix of shopper motivation and consumer connection. He has created and implemented global packaging strategies in the U.S., Europe and Asia, and has worked in every category, from consumer products to pharmaceuticals. www.brand-image.com
Developing and maintaining a clear approach to managing brand design within a CPG company can be a tough but decisively productive way to make brand design more efficient.
