Is ’Good for You’ Good for Your Brand? By Dustin Longstreth Think carefully before rushing to join the ’low-carb’ parade. Over time, brand identity will outweigh loyalty to a
Bath Tissue Key: Know Purchase Driver Bath tissue is one of those enviable categories of must-have products, regardless of economic conditions. A U.S. household on average purchases bath tissue
Market-Driven Innovations Refrigerator convenience goes to the next level with dual-function container lids. Shaped juice package supports a ’Burst of Flavor.’ Market-Driven Innovations comes to you in cooperation with
Following up on Developing Trends Often, after we print an article in BRANDPACKAGING, we receive added information on a trend we’ve identified. Here is more on a recent trend.
Alcoa Flexible Packaging Alloyd Company Bagby and Company The Bailey Group BrandPackaging Conference BrandResources Brush Foil LLC Can Manufacturer&#;s Institute Curwood Esko Graphics Harris Interactive Inside Front Cover Kaleidoscope
Market-Driven Innovations Backpack-friendly lunch kit adds choice for active lifestyles. Multiple decorative effects say 'forever' on perfume packaging. arket-Driven Innovations comes to you in cooperation with Productscan® Online, an
Following Up On Developing Trends Structural Design Givesbottled Water An Edge Often, after we print an article in BRANDPACKAGING, we receive added information on a trend we've identified. Here
AdProps AGIKlearfold Alcoa Flexible Packaging Bailey Group BrandPackaging Conference BrandResources Brush Foil LLC Can Manufacturer’s Institute Curwood Fort Dearborn Co. George Little Management Harris Interactive Inside Front Cover ITW
How Wal-Mart Is Reshaping Packaging When Wal-Mart speaks, you had better listen. Why? It sells the most dog food, disposable diapers, photographic film, toothpaste and pain remedies, according to
Stretching Your Brand's Elasticity Extending your brand into a related category can add to your core consumer base and create incremental revenue. But there are risks. by bob swientek
RSS