Embracing Imperfection Trying to figure out your core consumer is a daunting task. One reason is the “yin” and the “yang.” We live in a world of paradoxical trends,
‘Open-And-Shut’ Convenience Tops food, beverage packages by Aaron L. Brody, PH.D. Closures help protect the contents inside food and beverage packages. But consumers favor them most for their easy
New Angles in Folding Cartons Nifty shapes redefine paperboard packaging. Intriguing tactile finishes encourage consumers to pick up and feel the ‘box.’ by Kate Bertrand Across various consumer goods
Crunch Time for Snack Packaging? As ‘me-too’ brands flock to the low-carb trough, skillful marketers of snacks (and other foods) have a window of opportunity for true differentiation. by
Overcoming ‘Buyer Boredom’ in the Detached Consumer by Ken Miller and Jim Warner Consumers are bored with the products they buy. From food to household to HBA, they see
Market-Driven Innovations Enhanced dispensers take convenience packaging to a higher level in corrective tape, disposable baby wipes and plastic wrap. Market-Driven Innovations comes to you in cooperation with Productscan®
‘Green-to-Go’ Adds Fresh Impact in Salads Refrigerated salad is the latest category to show just how effective a packaging change can be, with one new entry in the category
Multipacks: When Less is More for the Retailer Retailers, such as mass merchandisers and club stores, like multipacks for several reasons. These bundles offer extra value for consumers and
Six steps to Powerful Promotional Packaging by Bob Swientek On-pack, in-pack and other types of promotions lift sales. But these campaigns work best when they build brand equity, too.
Bunny Logo Hops Ahead of the Eco-friendly Pack by Jim george The right message and audience give Annie’s Homegrown a 25% premium in pasta meals. Psychographics play a key
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