Brand Packaging

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Savvy brands lead the way toward lifestyle change.

Welcome to our second annual special issue dedicated to sustainability. As you can well imagine, our editorial team has spent much of the past few months immersing ourselves in this complex and critical issue.

Reframed as a business strategy, sustainable packaging is beginning to bear fruit.

It’s no exaggeration to say 2007 was a watershed year for sustainability: It transformed from something companies were talking and learning about to something they began implementing.

UK RETHINKS MILK The Pouch. After successfully testing the concept last summer, UK retailer Waitrose is going national with a flexible milk pouch for Calon Wen organic milk. The

  4sight Inc. Brand Engine BrandResources BrandPackaging Packaging That Sells Conference The Caps Group Clear Seas Research The Comp 24 Group Curwood A Bemis Company JDSU Kaleidoscope Imaging Kodak

ORGANIC AND NATURAL FOODS ‘Healthy’ Packaging Means Healthy Sales by Pan Demetrakakes Health and wellness sell, and packaging helps, but it’s important to have a clear message. If there’s

Is Your Brand the Real Deal? by Kate Bertrand Connolly Brand authenticity emerges as a new marketing imperative. In a world gone fake, consumers’ desire for the genuine article

GERMANY HAVE A COKE, AND A SMILE With consumers more conscious then ever about stretching their food dollar (and not their waistline), Coke has incorporated a resealable feature into

Gatorade celebrates Giants online For the first time, Gatorade introduced a limited edition bottle for sale exclusively on its web site, www.gatorade.com; the label commemorates the newly crowned Super