To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons, replete with silver foil wrapping and a cellophane outer seal.
Procter & Gamble has launched Dawn Simple Pleasures in a bottle with a separate air freshener that is attached to the base and activated when consumers release a tab.
Celestial Seasonings research revealed consumers were finding it difficult to
shop its line of tea, so the company launched a global rebranding, with a new
logo and new packaging for each of its 90-plus flavors.
Each time one of Memorex’s Renew brand of electronics products is purchased through the end of November, the company will make a donation to the Arbor Day Foundation.
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