Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. The new design uses mouth-watering images of food on front of pack.
Art of Tea recently launched its fresh line of individually wrapped Eco Pyramid Teabag sachets, completing the company's rebranding efforts. The sachets, which are available in both bulk cases and retail-ready packaging, now feature the same striking patterns as the company's Artisan Tea Tins and Glass Canisters.
Jaholo, a special micro-embossing printing technology jointly developed by Janoschka and Amcor, produces prismatic and pattern movement effects which catch the eye. The new printing technology will attract the attention of consumers and achieve a sense of premium quality for products.
Three industry trends are providing incentives for innovation and are creating new opportunities and threats for players in the global protective transit packaging business. Protective transit packaging products and systems are vital components in the global $32.2 trillion (2016) commerce in manufactured goods.
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.
New innovations in reusable transport packaging such as pallets, bins, containers and totes will be on display in the Reusable Packaging Pavilion at PACK EXPO East (April 16-18; Pennsylvania Convention Center, Philadelphia). The pavilion is a result of the partnership between the Reusable Packaging Association (RPA) and PMMI, The Association for Packaging and Processing Technologies.
Lamb Weston announces the result of a successful partnership with Graphic Packaging International Inc.—Environmentally-friendly packaging which is recyclable in the established Old Corrugated Container (OCC) and mixed paper recycling streams. Fry bags have been identified as a primary target for reducing waste going to landfills.
Harmless Harvest, an organic coconut water producer, has released limited edition packaging for the holiday season. The festive bottles feature whimsical and bright snowflakes, and a case of 12 bottles includes a bow and gift tag. These shareable case packs are also perfect to stock up for holiday events.
Fall cleanup and winter prep time is here, and that means getting lawn mowers, leaf blowers and trimmers winterized, and snow blowers, vehicles and home exteriors ready to brave the cold.
From start to finish, and at every stop along the way, the familiar corrugated box perpetually excels as the world’s most renewable packaging option. Corrugated is a recycling success story that just keeps getting better, with a stellar 2016 annual U.S. recovery rate of 93%.
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