Batch Organics has been brought to life through a new name, logo, color palette, brand typography, visual identity and tone of voice. Ragged Edge has ensured it stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’.
The introduction of new business models and greater vertical integration will help transform the packaging market, according to the latest exclusive strategic research from Smithers Pira.
Plastics, paper and other packaging materials bring many benefits to the food supply chain, including sterility and prolonged shelf life. However, there is the potential for transfer of chemicals from the packaging to the food, which is why FDA regulations surrounding food contact materials exist. Understanding this legislation is key to creating effective, safe and legally compliant packaging.
BillerudKorsnäs, a leading Swedish manufacturer of packaging materials, has opened a regional facility in the Chicago area. Combined with current offices in Portland, Ore. and Miami, Fla., the new location represents a significant expansion of customer service, support and supply capabilities in the North American market.
The Paperboard Packaging Council (PPC) and AICC, The Independent Packaging Association, will jointly hold three rigid box operator training seminars during the first quarter of 2018.
Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. The new design uses mouth-watering images of food on front of pack.
Art of Tea recently launched its fresh line of individually wrapped Eco Pyramid Teabag sachets, completing the company's rebranding efforts. The sachets, which are available in both bulk cases and retail-ready packaging, now feature the same striking patterns as the company's Artisan Tea Tins and Glass Canisters.
Jaholo, a special micro-embossing printing technology jointly developed by Janoschka and Amcor, produces prismatic and pattern movement effects which catch the eye. The new printing technology will attract the attention of consumers and achieve a sense of premium quality for products.
Three industry trends are providing incentives for innovation and are creating new opportunities and threats for players in the global protective transit packaging business. Protective transit packaging products and systems are vital components in the global $32.2 trillion (2016) commerce in manufactured goods.
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.