The rapid growth and success of digital print are prompting brands to experiment with marketing—improving approval ratings and brand loyalty from consumers—as well as meeting new regulatory demands and evolving new business models.

Manufacturers and users of industrial packaging may not always be aware of a product’s final destination or end purpose, meaning it could become subject to regulations not considered in the original packaging selection or manufacturing process. The only time users become aware of the issue could be when requests for regulatory compliance statements are made. Packaging users and manufacturers should proceed with caution in how these requests are handled, as they can often be fraught with risk.

X-Rite Incorporated and Pantone LLC have appointed Ondrej Kruk to the role of president. Kruk will lead the continued expansion of Pantone and X-Rite’s product and solution portfolio beyond color to material appearance. 

Three friends and former classmates at Cornell Business School noticed that the best, most daring beers in America were being developed by homebrewers. That, along with an enduring passion for the craft of beer making, led them to start Barebottle, a brewery devoted to beers inspired by the San Francisco Bay Area. By sourcing local ingredients wherever possible and employing a community-inspired homebrewers competition, their mission is to create the most innovative brewery in the Bay Area.

U.S. demand for retail e-commerce packaging is projected to expand, due to online shopping growth, due to its convenience and ability to provide a wider selection than brick and mortar stores. The ease of viewing and comparing products via computers and mobile devices will continue to boost growth for e-commerce retail sales, as will the added spending power of millennials, the largest demographic of online shoppers.

Sabra Dipping Company brings a fresh look to the table. Sabra is known for plant-based dips including dozens of varieties of hummus, guacamole and Greek yogurt-based tzatzikis. The brand unveiled a fresh logo and packaging redesign for its complete product line. The rebranding includes an updated logo, restyled label design and original on-pack photography. 


 

Great packaging tells your customers about your product, your brand and what you stand for, and is a must for anyone producing physical goods for the consumer marketplace. You must get creative with your packaging design to portray the right message to the right people—and you need to attract your target market and get them excited to buy your product. When it comes to packaging food, there are many factors to take into consideration for a successful product.