IDDBA 18 attendees have a chance to meet with a materials scientist and marketing specialist from Milliken & Co. to brainstorm solutions to their packaging challenges.
For its new Popsicle Fruit Pops, Unilever partnered with Smith Design, who created a label that emphasizes “made with real” to connect with consumers wanting simple ingredients.
U.S. Dept. of Agriculture (USDA) Secretary Sonny Perdue indicated that issuance of the GMO labeling rule will be delayed until later this year, missing its July deadline. The USDA is still taking comments from other federal agencies and may incorporate some guidance prior to release.
Thorndown paints approached Brown&co to create a new brand from scratch that would stand out in this crowded and bland marketplace. The job included a radical tin size overhaul, new messaging, graphics and colors.
Lixir Tonic was founded by two childhood friends who believed tonic water could be more than just a pairing with gin. Having worked in bars, the duo noticed that the mixer category needed a shake up.
Sailor Jerry Spiced Rum, which honors Norman “Sailor Jerry” Collins, launched a new bottle design with iconography and imagery that further highlights the life and times of Collins. The new and improved packaging will enhance the rum’s dedication to telling and celebrating Collins’ story while building a community of enthusiasts.
Up and down the supply chain, the pharmaceutical industry will work hard to achieve traceability per DSCSA standards. Greater consumer demand and a heightened focus of customization at the patient level will force smaller batches and shorter lead times for packagers. Through all of the changes, quality management remains top-of-mind for pharmaceutical packaging manufacturers.
Old Fitzgerald Bottled-in-Bond series, by Heaven Hill Distillery, is just out in a new ornate decanter package bound to delight history buffs and whiskey aficionados. The bottlings will be released each spring and fall for the next five years.
GMG joins co-sponsor Hybrid Software, and partners Anderson Vreeland, Epson, MacDermid, nilpeter, Techkon and Zund, with their Best in Class packaging workshops throughout the U.S. this spring.
Converter Mepco turns to Avery Dennison for a label substrate that ensures shelf appeal
April 10, 2018
Shelves and shelves of similar bottles makes it especially difficult to brand a spirit like vodka, where the liquid product looks exactly the same as the one next to it on the shelf. To really stand out, the differentiator often is the package—both bottle and label.