Diagraph Marking & Coding, the world´s oldest product marking company, is celebrating its 125th anniversary. The company has stayed relevant for over 100 years by anticipating industry trends and strategically realigning the brand to meet evolving market needs.
Industrias Licoreras de Guatemala has partnered with award winning branding and packaging design agency Appartement 103 to create the brand identity and packaging design of new premium spiced rum Botran Cobre.
Creating a tangible and functional connection between a beverage brand and its user involves ergonomic research and a haptic design. To brands, this may seem like a minute detail, but the consumer thinks and feels otherwise.
A new, lightweighted glass bottle with unique embossing designed for Cider Lubelski—the most popular Polish cider from brand owner AMBRA S.A.—was created by Ardagh Group and the Spiritus Movens Design Studio in Poland.
The distinction between mass-market and luxury products is becoming blurred, prompting luxury brands to turn to innovative technologies and strategies to attract customers to their high-end goods. According to a Smithers Pira report, the global luxury packaging market is expected to increase by an annual average of 1.3 percent to 2022.
Lixir Tonic was founded by two childhood friends who believed tonic water could be more than just a pairing with gin. Having worked in bars, the duo noticed that the mixer category needed a shake up.
Sailor Jerry Spiced Rum, which honors Norman “Sailor Jerry” Collins, launched a new bottle design with iconography and imagery that further highlights the life and times of Collins. The new and improved packaging will enhance the rum’s dedication to telling and celebrating Collins’ story while building a community of enthusiasts.
Old Fitzgerald Bottled-in-Bond series, by Heaven Hill Distillery, is just out in a new ornate decanter package bound to delight history buffs and whiskey aficionados. The bottlings will be released each spring and fall for the next five years.
Sun Chemical has acquired the metal deco ink business of PPG, a U.S.-based global supplier of paints, coatings and specialty materials. Sun Chemical will expand both its operational territories and its overall position in the global metal deco market.