Beer/Wine/Spirits Packaging

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The product is being highlighted at Paris Packaging Week 2025, where it is a finalist in the event’s Aerosol and Dispensing Forum (ADF) Innovation Awards.

In 2024, innovations in packaging included Archer Roose and ecoSIP's wine solutions, Four Peaks Brewing's adoption of LEIBINGER's printing tech, and McLaren Packaging's recycling of spirit presentation tubes.

Acquisitions expand TricorBraun’s packaging footprint in the DACH region (Germany, Austria, Switzerland).

Originating in the Rotaliana plain in northeastern Italy, Mezzacorona has brought together Trentino winemakers since 1904, offering the market a selection of high-quality wines and sparkling wines as heirs and innovators of an ancient local tradition.

McLaren’s latest innovations allow for easier recycling of the spirit presentation tube’s metal and card components – two of the most widely recycled materials globally – and have already been adopted by several well-known global brands.

The company’s unique containers could save over 80% on upcoming EPR taxes. Their lightweight design cuts transportation costs, making them ideal for wine samples and by-the-glass programs in restaurants and pubs, all while preserving the quality of the wine.

Thanks to the patented nozzle seal technology in LEIBINGER printers, clogs are now a thing of the past, ensuring smooth, uninterrupted production and maximum efficiency.

Since the repositioning, consumer perceptions of quality, relevancy and occasion appropriateness have all grown double digits.

This innovative approach to wine packaging marks a first in the U.S. market, underscoring a commitment to recycled packaging solutions without compromising on the quality and flavor of wine that customers expect.

Created in partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, this is Diageo’s first paper-based 70cl bottle trial in the on-trade.