Covectra designed the AuthentiTrack solution to ensure product integrity. It is intended to combat counterfeiting and diversion across a wide range of industries including food & beverage, electronics, fashion, cosmetics, luxury goods and more.
Colors are everywhere. They can affect our perceptions and the way we react to the world around us. Our brains respond to specific colors differently, and this can influence our mood, behavior and decision-making.
Larceny Kentucky Straight Bourbon Whiskey has launched “Unlock the Rickhouse” augmented reality app. With this app, consumers can search through the rickhouses to learn more about the product, potentially win daily prizes and enter to win $10,000.
Unless you have been out of the United States for quite some time, you likely know about White Claw and other hard seltzers. Sure, if you’re a product of the ’90s, you remember Zima hard soda in the clear bottle with bright blue and black labeling. Raise your hand if you never tried one, just to try it. Nobody? Exactly.
This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.
The best packaging creates an unforgettable experience that encourages the customer to come back purchase after purchase. It creates a sense of loyalty between your company and the consumer. The perfect way to create an unforgettable experience? Multi-sensory packaging.
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