Do you need to consider the boom in e-commerce when it comes to your current packaging designs? Here is the latest on how digital is influencing packaging aesthetics.
While consumer preference has been trending toward warmer tones in recent years, Clariant color-trend watchers see a shift to cooler blues and greens in the palette they developed for 2020.
Cincinnati-based Braxton Brewing Co. reshapes the hard seltzer scene with a new variety that makes an adult-friendly beverage crafted with pure Kentucky artisan water, only 100 calories and two grams of carbs.
Liviko Group wanted to develop Vana Tallinn Wild Spices, the first line extension product since the rebranding. The brand turned to Appartement 103 for the design.
A new security ink by Paul Leibinger GmbH looks like a classic black ink, but under a special UV-light, tiny fluorescent pigments begin to glow greenish. If the distributor shines a UV-flashlight onto the product packaging, he can identify whether the product is an original.
Corona will pilot 100 percent plastic-free six pack rings in select markets as part of the brand’s commitment with Parley for the Oceans to lead the industry with eco-friendly packaging.
For the beverage industry, the power of packaging has never been more important — new entrants into the space can literally live or die by it. With the global marketplace becoming more crowded, the opportunity to get noticed on-shelf or online is more competitive than ever.
Each holiday season, shoppers buy more gifts online than the year before — not surprising, given continuous growth in e-commerce year-round. In December, surging residential package deliveries draw increased attention. As people notice boxes everywhere, it’s natural to wonder: Is e-commerce increasing packaging use and waste?
The World Packaging Organisation has announced the 189 winners of the WorldStar Packaging Awards 2019. The three countries most awarded are Japan, with 26 awards for the second year running, followed by Turkey, taking 22 and China, 21.
The Asahi Super Dry Ice Cooler Pack is a collapsible beverage pack that doubles as a cooler, with a special coating on the interior that allows consumers to add ice to the cooler with no water leaking.
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