A GS1 US research study revealed that 82% of retailers and 92% of brand owners support transitioning from the universal product code (U.P.C.) to a data-rich two-dimensional (2D) barcode. It is one way to meet changing consumer needs for more product information.
Adult Fla-Vor-Ice and Otter Pops fans will rejoice this summer as The Jel Sert Company announced the launch of SLIQ Spirited Ice, a new premium alcoholic freezer bar that could revolutionize mixology on ice.
Consumer-forward trends and innovative packaging designs are shaping the ever-changing wine and spirits beverage market. There is a significant opportunity in the premium and above segments in North America.
Opal Nera, a sambuca-based dark liqueur, was created by Distillerie Francoli back in the 1980s, achieving great success globally. However, as competitor brands started to appear, its popularity was affected.
Pabst Brewing Company, best known for its Pabst Blue Ribbon (PBR) beer, is launching a new IPA. The Seabird beer is exclusive to the Midwestern U.S. region.
Challenger brands, which set themselves apart with an intent to bring change to an industry, are driving massive change across the fast-moving consumer goods industry. At the same time, in order to grow their sales these brands are bridging the gap between selling exclusively online and building an in-store presence.
Short’s Brewery in Northern Michigan was established in 2002 by Joe Short. Short had gained significant brewing experience at other Michigan breweries and realized that his style of brewing was best suited to his own business model.
Two unconventional influencers have used social media to amass a loyal following to build multi-million dollar brands based on their unique — and often polarizing — personalities.
2019 seemed to be the year of refining. Be it ecommerce campaigns, seasonal packaging or moving into a new sector, consumer packaged goods companies, manufacturers and designers worked with what they had and made it better.
Ardagh has established a Global Sustainability Action Group to better coordinate its global sustainability work, to accelerate sustainability programs and to increase responsiveness.