Snack Food Packaging

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Industry experts foresee continue growth in the flexible packaging industry, fueled by two developments: increasing consumer demands for convenient packages, and an industry push for sustainable, shelf-ready product designs, according to the Flexible Packaging Market Assessment produced by PMMI, The Association for Packaging and Processing Technologies.

From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a suggestive name that gives you a hint of what you’re about to experience: cheery Os. The funny part is that wasn’t the original name.

The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.

A new study reveals that labeling food and drinks with how much walking or running is needed to burn them off could help tackle the obesity crisis. So how much exercise would it take to work off that 1/2 pizza or pint of Ben and Jerry's?

McDonnell has served as a board member since 2010, and as the vice chair and director of business development since 2015. 

World Packaging Organisation has announced the 214 winners of the WorldStar Packaging Awards 2020. The judging session was held in Bali in November, during the 2nd WPO Board Meeting of 2019. 

Packaging industry veteran Ken Harding joins JLS as Director of Applications Engineering and Special Projects.

The deal, announced for an undisclosed sum, will see PepsiCo "further deliver" on its "vision to offer consumers more positive nutritious options." BFY's product portfolio includes PopCorners brand Flex Protein Crisps and Flourish Veggie Crisps. 

CPG brands can be promoted in dozens of ways. Brands even have the option of putting a sandwich board on a dog that is walked around the city. Fortunately, all of the ways to communicate with your target market can be categorized into five main channels called the “Promotional Mix.”