The “first moment of truth” is that 2 to 7 seconds it takes a consumer to make a decision about a product color. It is a significant factor in “first moment of truth” when you considered the reach it has to engage and communicate to consumers.
The packaging industry, like much of the world around us, is making strides to become more sustainable and environmentally friendly. The flexographic printing market is not exempt from these trends, and as printers begin to feel pressure from customers to become more sustainable, it is important to consider how and where to implement these changes.
The U.K.'s largest and most comprehensive survey of product and packaging innovation is open for entries. The Product of the Year is on a mission to discover and celebrate the U.K.’s most innovative new products and packaging for 2021.
Developed in partnership with TerraCycle, Kroger’s new platform enables customers to recycle a wide range of flexible packaging not currently accepted in curbside recycling programs, including produce bags, bread bags and plastic overwrap from household items like tissues and bottled water.
Behavioral research firm, InsightsNow, is sharing research focusing on consumer motivations and shopping behavior during the current pandemic. This wave of the ongoing study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights regarding consumer lifestyle disruption and the impact on interaction with brands.
The metering conveyor, by Multi-Conveyor, feeds a series of servo belt conveyors to gap two lanes of product into a single lane flow using DARB technology.
Now more than ever, ecommerce businesses must play a leading role in enhancing customer experience, protecting employee interests while taking the center stage in global economic recovery. That cannot happen without a well-oiled fulfillment and logistics machine.
Expansion is an essential part of any solid growth strategy. While it’s important to expand into new sales channels and scale your operations, you also need to expand your product lines to truly achieve sustainable growth.
Baby Nut, the cute newborn version of Planters’ classic mascot Mr. Peanut who made his debut at the Super Bowl this year, will appear on Planters packaging.