Cindy Cooperman

Cindy Cooperman is vice president, Brand Global Strategic Accounts, X-Rite Pantone. Download your free copy to learn tips to enhance your Color and Print Quality program for more consistent color on brand packaging, with less rework and effort.

Articles

ARTICLES

Technology: Inks

Can Your Brand Pass the “First Moment of Truth” Test?

How color quality plays a significant role in consumer preference.
Cindy Cooperman
August 20, 2020
The “first moment of truth” is that 2 to 7 seconds it takes a consumer to make a decision about a product color is a significant factor in “first moment of truth” when you considered the reach it has to engage and communicate to consumers.
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Pantone Simulator Prints
Brand Packaging: Color Test

Can Your Brand Pass the “First Moment of Truth” Test?

How color quality plays a significant role in consumer preference.
Cindy Cooperman
August 10, 2020
The “first moment of truth” is that 2 to 7 seconds it takes a consumer to make a decision about a product color. It is a significant factor in “first moment of truth” when you considered the reach it has to engage and communicate to consumers.
Read More
The Messy Middle: Design Color vs. Achievable Color

The Messy Middle: Design Color vs. Achievable Color

Cindy Cooperman
February 23, 2018

The world’s most prominent products are recognized by their brand colors, and according to Kissmetrics, 85 percent of people say color is the primary reason they buy a certain product. Therefore, it’s important for brands to define their colors and maintain quality on a global scale. But for designers, communicating and defining color isn’t easy. In fact, the journey from the original product color that starts in design often gets lost or altered en route to production.


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