Campbell Soup Company's four sustainability goals are designed to address all phases of the packaging lifecycle, from sourcing to end-of-life, including recycling or composting.
The demand for sustainable products and packaging is only growing. With continuous innovations to packaging technologies, brands have many options for improving their packaging and reaching sustainably minded consumers.
Wisconsin-based Good Foods switches to illustration from photography for newly rebranded packaging for its guacamole line, noting it is more reflective of the fresh, natural product.
A surge in demand for canned foods during the COVID-19 pandemic has led metal container manufacturers to speed up production to keep pace. For example, Silgan’s record Q1 earnings are in part because of the jump in demand, and Crown’s website lists 81 open jobs at its 25 U.S. plants.
As the saying goes, you only get one chance to make a first impression. In the packaging world, flexible packaging is considered by many to be the optimal way for a company to put its best foot forward.
Before you begin adding products with a CBD boost, it’s important to do your homework and understand the market landscape. Here are just a few of the things you may not have known should be part of creating and selling CBD products.
Marketers have done a pretty good job training consumers to recognize visual signals on packaging. Green indicates freshness, white cues purity, hand-rendered typography means a product is “artisan” and so on. But what happens when most consumer packaged goods companies play by the same rules in the packaging playbook? It’s a recipe for uniformity.