Houston-based waste-optimization specialist Avangard Innovative LP will supply post-consumer resin plastic film pellets to Dow, a significant addition to Dow’s plastic circularity portfolio.
Experiential marketing is key to bringing your brand to life. By exploring dimensions that aren’t possible in standard packaging, you can truly display your brand’s ethos with experiential marketing and packaging.
The aim of the alliance is to increase the share of fiber-based packaging in a circular and sustainable economy in order to minimize its environmental impact.
Goldfish is the latest brand trying to capitalize on the buzz around plant-based foods. Campbell, which owns the snack brand, is launching a line of veggie Goldfish crackers in two flavors: sweet carrot and cheesy tomato.
How long has it been since you were on a road trip — a FUN road trip? Not for work or with the family but a solo adventure with no real timeline and no worries? It’s been a long time for me too.
Amazon, Facebook, Nestlé, Pearlfisher, Heineken, Bulletproof, PepsiCo, Shiseido, Mars Wrigley, Microsoft and Superunion, are just some of the brands unveiled as part of the 2020 Pentawards Jury.
Industry experts foresee continue growth in the flexible packaging industry, fueled by two developments: increasing consumer demands for convenient packages, and an industry push for sustainable, shelf-ready product designs, according to the Flexible Packaging Market Assessment produced by PMMI, The Association for Packaging and Processing Technologies.
From a branding perspective, especially brand naming, Cheerios is brilliant. It’s a suggestive name that gives you a hint of what you’re about to experience: cheery Os. The funny part is that wasn’t the original name.
The 2019 unicorn trend can be traced back to the great Starbucks Unicorn Frappuccino launch of 2017. The colorful, limited-edition drink resulted in a #unicornfood spike on social media inspiring food and beverage brands to package or bottle the cheery qualities of unicorns in hopes of magical sales.
A new study reveals that labeling food and drinks with how much walking or running is needed to burn them off could help tackle the obesity crisis. So how much exercise would it take to work off that 1/2 pizza or pint of Ben and Jerry's?
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