Candy/Confectionery

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It’s no secret that 2020 has been a year like no other. As the coronavirus pandemic swept across the globe, Americans had to adjust to a new reality: wearing masks, social distancing and staying home as much as possible. 

ANALYTICA, a behavioral sciences-based company in Edinburgh, as launched the first service that optimizes packaging using consumer psychology and neuroscience-led customer tests.

Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.

Due to the COVID-19 pandemic, eCommerce and online shopping have been on the rise and is expected to grow by 18% by the end of 2020.  As stores have been forced to close due to economic conditions and social distancing orders have been put into place, more consumers are making their purchases online.  

The in-store reusable and refillable bulk dispensers offer consumers a shopping experience free of single-use packaging, while supporting a circular flow of products that addresses challenges related to packaging sustainability.

Mellow Ice Cream is set to launch in November 2020 featuring three flavors for its CBD-infused and THC-infused line: Mint Chocolate Chip,