Candy/Confectionery

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There’s omnichannel chatter across the retail landscape has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.

Mars Wrigley has launched Skittles Giants — a larger-than-life, softer-centered version of its much-loved original fruit candies — with brand and packaging identity by Straight Forward Design.

Flair Flexible Packaging is introducing its latest Real Touch innovation, a tactile packaging solution for high-impact shelf differentiation. Real Touch supplements visual impact by adding a tactile dimension to brand packaging designs. 

Bazooka Candy Brands, a division of The Topps Company Inc., adds to its powerhouse portfolio with new Push Pop® Gummy Roll, a delicious gummy candy in a novel and fun-to-use dispenser.

As ecommerce platforms continue to grow, brands face the prospect of SKU proliferation and the challenges of ensuring products reach consumers in excellent condition. 

Opal Fruits was first launched in the U.K. in 1960, but were aligned with the global brand name Starburst in 1998. Since then there has been an increasing appetite for retro sweets — and a growing campaign on social media to bring back the popular fruity chews.

U.S. plastic bag manufacturers and recyclers just signed a wide-ranging sustainability commitment for the industry and renamed their coalition the American Recyclable Plastic Bag Alliance (ARPBA). The agreement by ARPBA members includes a target that 95% of plastic retail bags be reused or recycled by 2025.

Poor packaging leads to lost sales and revenue. And, it’s no mystery why. As awesome as your product might be, it’s the packaging that does the selling. So, don’t let poor packaging undermine your sales.

With compliance deadlines beginning this month, the international custom market research firm specializing in launch strategies has released a paper guiding brands through the challenges and opportunities ensuing from the FDA’s new Nutrition Facts labeling regulations. AMC Global draws on its decades of work in brand strategy for pack design and labeling to provide practical guidance.