The initiative is part of Mondelēz International’s efforts to pack ‘light and right’ in service of its global sustainable packaging goals. Saica’s flexible packaging business unit also has set ambitious circularity targets.
Each package features text and graphic elements in a rich brown to reflect the brand’s long tradition of premium chocolate paired with modern colors like lime, light yellow, teal, peach, and purple.
Offering a 12-month minimum shelf life, the new paper flow wrap solution is a huge step in the right direction to reducing the amount of chocolate packaging waste that ends up in landfill.