Chris Crane is an advisor at Excelsior Integrated, a 3PL Fulfillment company serving high growth ecommerce clients from warehouse locations in Massachusetts and California. Crane has been with Excelsior for seven years, through an exciting period of evolution. He lives in New York City.
The craze for a "subscription for everything" may make you think just having a great subscription box idea is the winning recipe, but there's a lot more to it. Consumers aren't just interested in a box's products but aspects like its delivery cycle, quality assembly and optimal return policy. Here are four mistakes you should avoid when starting a subscription box service.
