Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
A limited-edition Kit Kat flavor inspired by the motivation of Olympic gold, combined with a souvenir package that honors one of Japan’s most stunning geological sites, is giving consumers a reason to be excited about the 2021 Summer Olympics in Tokyo.
Inc. magazine just revealed that Michigan native 15-year-old Alina Morse's company, Zolli Candy, is No. 532 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The high school sophomore advanced more than 100 spots from her 2019 ranking at No. 635.
STARBURST's All Pink pack will move from a limited-edition product to a permanent, national, everyday offering in stores nationwide. To celebrate, the brand created limited-edition STARBURST All Pink Self-Care Kits ahead of International Self-Care Day on July 24 to treat fans like a Pink STARBURST.
The “first moment of truth” is that 2 to 7 seconds it takes a consumer to make a decision about a product color. It is a significant factor in “first moment of truth” when you considered the reach it has to engage and communicate to consumers.
The Inspyre™ paper by Pregis is dispensed from the Easypack Quantum™ on-demand, void-fill system. By using an automated packaging system that dispenses paper directly into the box, Inspyre paper offers high throughput.
Behavioral research firm, InsightsNow, is sharing research focusing on consumer motivations and shopping behavior during the current pandemic. This wave of the ongoing study, “COVID-19 Tracker on Clean Living Behavior,” delves into insights regarding consumer lifestyle disruption and the impact on interaction with brands.
The metering conveyor, by Multi-Conveyor, feeds a series of servo belt conveyors to gap two lanes of product into a single lane flow using DARB technology.
Now more than ever, ecommerce businesses must play a leading role in enhancing customer experience, protecting employee interests while taking the center stage in global economic recovery. That cannot happen without a well-oiled fulfillment and logistics machine.