Candy/Confectionery
Candy/Confectionery RSS Feed RSS

A Taste of the Iconic Cadbury’s Redesign
Brand Packaging: Redesign

A Taste of the Iconic Cadbury’s Redesign

Chocolatier goes bold with eye-popping colors and graphics.
Kristen Kazarian
November 4, 2020

Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.


Read More
F2 robot closes the carton
Machinery

German Chocolate Factory Gets Turned Upside Down

A TLM system from Schubert saves Ritter Sport storage space and cardboard packaging.
Kristen Kazarian
November 2, 2020
Colorful variety is what the most famous chocolate bar in the 100g format from Ritter Sport stands for. Its dimensions are just as varied as the many different types of chocolate offered.
Read More
ecommerce trends
Spotlight

Finding a Partner for Ecommerce Growth

Do you have the proper management, technology, distribution and brand control in place?
Kristen Kazarian
November 1, 2020
You need more than a product, great photos and some text to sell products online. Brand owners need to make sure they are on a platform that is right for their products.
Read More

J.M. Smucker to Sell Crisco Business to B&G for $550 million

October 27, 2020

 J.M. Smucker will sell its Crisco business to B&G Foods in an all-cash deal valued at about $550 million, as it focuses on pet food, coffee and snacks, the companies said. Smucker, which is looking to exit the U.S. baking category, said the deal also includes its oils and shortening business outside of the United States.


Read More
Recyclable Retort Pouch for Pet Food

Recyclable Retort Pouch for Pet Food Now Available

October 7, 2020
Amcor, a global leader in packaging, collaborated with Nestlé to launch the world’s first recyclable flexible retort pouch. The new high-barrier pouch, using Amcor’s AmLite HeatFlex Recyclable solution, will first appear in stores in the Netherlands this month.
Read More
16-pexels-mister-mister-2442898.jpg
Brand Packaging: Marketing

Make Your Product Packaging Your Best Marketing Tool

It’s more than just protecting the product inside.
Kristin Joker
September 30, 2020
Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
Read More

Keep the info flowing with our eNewsletters!

Get the latest industry updates tailored your way.

JOIN TODAY!