While the majority of shopping decisions are based heavily on individual preference, when it comes to personal care products, purchases tend to be even more intimate choices.
It’s no secret that brands, regardless of industry, are constantly exploring new ways to incorporate sustainability into their products or business models. But there are still plenty of surprises coming from consumers when it comes to buying eco-friendly products.
The universal language of marketing is continuously evolving. From field selling to market planning, today we see the dominance of the consumer creating meaningful content and experience for them.
Renowned Dutch company Agarica bv, which has been passionate about mushrooms for over 50 years, has switched to tray sealing based on SEALPAC equipment.
Could you afford to lose 31.2 million working days? According to The Labor Force Survey, this figure illustrates the volume of unplanned worker absence due to non-fatal workplace injuries. Industry leader in apparel distribution, Ralawise, believes automation could be the solution.
In the end, not everything ends up where it should with an online shipment, and there is a lot of waste involved. It’s also a problem Amazon is aware of, and is seeking to rectify by pushing its vendors to use recyclable packaging materials certified under Amazon’s Frustration-Free Packaging program.
With beer being such an outwardly simple phenomenon, surely packaging it is pretty straightforward. As it turns out, it’s trickier than you might think. Here are the five most common mistakes we’ve observed — and on occasion, rectified.
Get back to basics and reach the customer before they dive into the papers in a product's packaging and toss them aside. Here are four tactics backed by data that you can use on the packaging directly around your product as well as on those shipping boxes your warehouse sends out to e-commerce shoppers.
Any trip to the supermarket reveals the latest trend in flexible packaging: stand-up pouches. Aisles are swelling with SUPs as big brands like M&M/Mars, Hershey, Kellogg’s and General Mills switch from lay-flat bags or bag-in-box to stand-up pouches.