A new study conducted by Pregis and the University of Wisconsin (UW) in Madison shows that the value perception of e-commerce shipments is significantly impacted by the materials chosen to protect them. Even a small increase in packaging material expenditures—as little as 19 cents—can make a dramatic impact (as much as 45 percent) on the perceived value.
The new Inspyre protective packaging brand includes a spectrum of color possibilities to help enhance the customer experience with a different unboxing experience, and provide visual support for cause marketing and/or charitable campaigns.
The Procter & Gamble Company recently issued a letter to shareholders detailing the comprehensive ongoing transformation that is working to yield positive results for shareholders.
