The store shelf was once the mainstay of the consumer packaged goods (CPG) industry, a crucial brick-and-mortar spotlight for tangible products. Today, the consumer experience increasingly skews digital; COVID-19 alone accelerated e-commerce by 10 years in 10 months. This new market landscape demands a major pivot to ensure success: a digital transformation.
Here is a look at some of the twists and turns the CPG industry is taking in its digital transformation journey in order to redefine the consumer experience.
What’s more rewarding than having customers profess their love for your products? Positive consumer & brand relationships that can lead to brand loyalty, referrals and of course repeat purchasing.
Outsourcing responsibilities allows e-retailers to focus on other activities
April 12, 2021
During this unprecedented time, e-commerce companies are struggling to keep up with the drastic increase in online orders, the unstable labor market and lack of affordable well-positioned distribution locations.
It’s no secret that 2020 has been a year like no other. As the coronavirus pandemic swept across the globe, Americans had to adjust to a new reality: wearing masks, social distancing and staying home as much as possible.
With the pandemic upending holiday trends, DS Smith released a new survey that shows retailers and supply chains need to be prepared for a rush of online shopping and high consumer demand for effective packaging.
By now, most of us are likely getting used to social distancing, wearing masks, using hand sanitizer non-stop and the craziness the first three-quarters of the year was. But what has the pandemic brought to the packaging space?
Now more than ever, packaging safety is a top priority — not just for pharmaceuticals and certain foods requiring temperature, moisture or other control measures.
Georgia-Pacific is expanding its offerings to include paper padded mailers. In May, the company opened a new facility in Arizona to manufacture curbside recyclable paper padded mailers with Amazon as a key customer.
Now more than ever, ecommerce businesses must play a leading role in enhancing customer experience, protecting employee interests while taking the center stage in global economic recovery. That cannot happen without a well-oiled fulfillment and logistics machine.
With the rapid growth in eCommerce, online retailers that are already annually fulfilling a significant volume of orders may reach a tipping point where they must eliminate manual aspects of the packing and fulfillment process and transition to higher speed, automated packaging operations.