Three industry trends are providing incentives for innovation, and creating new opportunities and threats for players in the global protective transit packaging business.
Menasha Packaging Company, a subsidiary of Menasha Corp., has appointed Michael D. Riegsecker as its new president, effective Sept. 1, 2018. Riegsecker previously served CEO of Menasha Packaging.
The last interaction a customer has with a retailer, the last touchpoint that locks in loyalty, is the one thing that will be remembered the most after the parcel is opened.
Amazon Prime Day kicks off today at 3:00 p.m. ET and is one of the biggest e-commerce days of the year, with sales growing over 60 percent year-over-year since 2016. Prime Day features deep discounts for Amazon Prime members and will generate sales to rival those of the holiday season. Kuebix, creator of a transportation management system that delivers true freight intelligence, takes a look at the impact the event will have on the supply chain.
Data and insights on what shoppers like helps fuel innovative product designs with strong value propositions, but knowing how shoppers want to receive products is also a critical piece of the story. For example, shoppers are constantly gathering information when it comes to food and beverage packaging and with the rise of smartphones, shoppers are becoming curious about how they can use their phones to get more value out of packaging.
A new study conducted by Pregis and the University of Wisconsin (UW) in Madison shows that the value perception of e-commerce shipments is significantly impacted by the materials chosen to protect them. Even a small increase in packaging material expenditures—as little as 19 cents—can make a dramatic impact (as much as 45 percent) on the perceived value.
The new Inspyre protective packaging brand includes a spectrum of color possibilities to help enhance the customer experience with a different unboxing experience, and provide visual support for cause marketing and/or charitable campaigns.