Businesses are seeking innovative ways to reduce their environmental impact and invest in sustainability. A Gartner survey found that 87% of business leaders plan to increase their sustainability investment in the next two years. There is pressure from investors, supply chains, and consumers to make more sustainable decisions.
Immediately available and domestically produced, the recyclable paper-based tray system uses 90% less plastic than conventional plastic-based trays and boasts extreme versatility.
Whereas requests for the designation are typically submitted by brand owners, Metsä Board is one of the few material suppliers to get their paperboard grades proactively pre-qualified.
Made from fully recyclable paper pulp and molded to the shape of Bruichladdich’s proprietary glass bottle, the colored wrap is the first of its kind in the whisky space.
Shoppers at selected Tesco Express stores in Brighton and Hove, Bristol, London and Manchester will see the “naked” bottles on shelves from January through March.