As the end of 2014 draws near, Canadean forecasts the top trends which will influence consumer behaviour in 2015, and provides an insight into how manufacturers and marketers can target these evolving consumer needs to drive sales over the next year.
In the spirit of the most anticipated meal of the year, Boulder Canyon Foods introduces Thanksgiving Feast, a new line of kettle-cooked potato chips inspired by the flavors of the season.
Budweiser introduces limited-edition, handmade wooden crates and classic packaging
November 11, 2014
As if consumers needed another reason to get together with friends this holiday season, Budweiser has upped the ante on Friendsgiving by introducing a limited-edition, handmade wooden crate with 18 Budweisers and two pilsner glasses inside, all featuring authentic classic labels from 1918, 1933 and 1976.
The Package of the Year Award is presented by ADS to increase the awareness of packaging in general and to celebrate the accomplishments of the packaging industry for dressing, sauce and condiment-related packages.
Though multiple factors contribute to earnings, how successfully companies marketed their brands to capitalize on industry trends will play a key role in their financial performance.
For those who don’t drink alcohol, being the partygoer carrying a bottle of water among those enjoying colorful drinks in exotic glasses can draw unwanted attention and adversely affect their enjoyment of the moment.