In a period where budgets are extremely tight and layoffs are being made, many companies find it difficult to justify assigning resources to innovation.

The Hispack 2024 report points out that, although the challenge of sustainability is not new, it is more of a priority for companies because of regulatory changes and the greater awareness of consumers who demand more environmentally friendly packaging.

I recently stumbled across an article on LinkedIn News titled, “34 Big Ideas that will change our world in 2024.” Even before reading the article, I thought, “I bet at least one of these 34 Big Ideas pertains to packaging.” I was right.

In RRD survey, 77% of respondents claimed they moved at least slightly closer to their organization’s sustainability goals.

What to look for this year, according to Berlin Packaging.

Despite the challenges, the combined revenue of the food and beverage market this year was $435.3 billion and is expected to grow to a staggering $857B by 2025.*

More than half of the consumers worldwide take sustainable packaging into consideration before buying a product. 

Packaging trends are a little like reincarnation — they keep getting reborn, again and again.