Articles Tagged with ''packaging design ''

Mike and Ike are re-uniting for the love of their fans and their passion for MIKE and IKE candy. The company says the business partners will still be involved with music and art, but are now refocused on what they are most passionate about -- MIKE AND IKE candy.

Celebrating its history with the pop art icon and Warhol’s belief that “pop art is for everyone,” Perrier also offers a chance to take home an original Warhol work of art.

You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is the second in our series on creating packaging that increases sales.

The Union Series Meridian Session Ale is the first package design featuring Duffy’s complete rebrand of Summit Brewing Company, including identity, packaging and more.

How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in their tracks? This series will look at all the techniques you can use to make the sale.

ZEO, an innovative soft drink experience from Freedrinks Ltd, is expanding its offering with three enticing new variants, aptly called Burst, Crush, and Zest. Global branding and design agency Blue Marlin has created packaging for the new range which will be available from May in bars as well as in retailers from supermarket to high-end department stores, including Harvey Nichols.

SeaPak frozen seafood asked Smith Design to strengthen and modernize brand identity across their entire portfolio. Founded in St. Simons Island, Georgia and owned by Rich Products, the brand wanted to powerfully change its image on shelf. This included restaging all packaging to bring its coastal inspired flavors to life, strengthen branding, and improve shopability & findabillity at retail and club.

Mars Chocolate North America will debut an expanded collection of American Heritage Chocolate products—now including four different formats—available in colonial-inspired, commemorative packaging. The debut will take place at “A Celebration of Chocolate on the Bay,” an event hosted by the San Diego Maritime Museum being held this weekend. American Heritage Chocolate is an authentic historic line of products—based on a recipe from the 1750s—that celebrates chocolate’s important role in the lives of Americans during the 18th century.

This summer, when Coke Zero fans want to pop the top on their favorite beverage, they no longer need to consult the hands of the clock. The brand is now being made available in an option without caffeine.

Integrated brand design agency Blue Marlin has created a brand platform via packaging for start-up gin company, Warner Edwards. Their premium gin, distilled on a Northamptonshire farm, became available to purchase online at the end of last year, and has just launched in retail outlets in the United Kingdom.