For just about all of us, shopping is a huge part of our everyday lives. We buy food to fill our fridges, supplies to complete work in our offices, shoes for running or fashion, and millions of other items. We can buy just about anything, and it usually comes wrapped in an attractive little box or packed into a convenient little bag. Packaging is just everywhere, but did you ever wonder how it began?
How much differentiation and innovation can you really add to a cardboard box and a few ounces of Styrofoam peanuts? This existential question makes up the foundation of the packager's dilemma.
Great packaging tells your customers about your product, your brand and what you stand for, and is a must for anyone producing physical goods for the consumer marketplace. You must get creative with your packaging design to portray the right message to the right people—and you need to attract your target market and get them excited to buy your product. When it comes to packaging food, there are many factors to take into consideration for a successful product.
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market.
Marketing leaders rank product packaging and in-store displays as more important to the success of the overall brand experience than channels like email, direct mail and mobile apps.
Kayco introduces the first line of craft functional beet beverages called BEETOLOGY. These craft beverages pack all the punches that speak to today’s health-minded consumer.
Smith Design recently helped relaunch the Green Giant® brand to reconnect with today’s health-minded consumers and their increasing demand for nutritious, time-saving food options that match their on-the-go lifestyles.
