According to a recent survey of 250 brand owners across the consumer packaged goods spectrum by L.E.K. Consulting, 90% of brand owners say packaging is critical to their brand’s success — a way to adapt to industry pressures, including fast-changing consumer tastes and preferences.

TricorBraun has formed a 50-50 joint venture in South America with Amfora Packaging, which will be named TricorBraun South America SAS and headquartered in Bogotá, Columbia.