According to a recent survey of 250 brand owners across the consumer packaged goods spectrum by L.E.K. Consulting, 90% of brand owners say packaging is critical to their brand’s success — a way to adapt to industry pressures, including fast-changing consumer tastes and preferences.
They’re all the same, right? Just find the one that’s the cheapest and you’re done. Well, it’s not that easy. The fine mist pump at the top of a bottle can make or break a brand’s promise.
