Items Tagged with 'consumer engagement'

The Pentawards, now in their 18th year, celebrates each year's packaging design trends, showcasing winners from over 2,000 entries across 60 countries. The 2024 awards highlighted successful rebrands that resonate with both existing and new generations, recognizing iconic brands for their innovative packaging in the marketplace.

These new Color-Logic tools bring unparalleled brilliance and creative possibilities to in-mold label applications, helping manufacturers and brands create visually stunning, high-impact packaging files.

The color purple is certainly a category standard, and this new design leans into this convention even harder.

In the survey, 88% of respondents claim to be planning a connected packaging campaign this year, and 78% of respondents believe connected packaging will improve business sustainability credentials.

Focus of new campaign is enabling American consumers to make educated purchasing decisions and encouraging recycling habits.

The company’s full B2B platform features a touchless inventory management solution that saves time and money while enforcing state-mandated regulatory guidelines. 

Company’s booth will showcase shelf-stable packaging and state-of-the-art digital printing.

The Olyns and Mars Sweet Rewards Challenge is incentivizing and gamifying the single stream collection and recycling of rigid plastic candy and gum containers.

Love it or hate it, consumers report that there is a right way to enjoy it – and the National Confectioners Association has done the heavy lifting in terms of public opinion research to get to the bottom of this burning question.

New data from reveals that the generational gap in recycling has gone global – with older people more than any other generation holding themselves accountable for responsibly recycling of boxes.