Active, smart and intelligent packaging solutions are used with food, pharmaceuticals and several other types of products to help extend shelf life, monitor freshness with temperature control, display information on quality, improve safety and improve user convenience.
Since the start of the pandemic in the U.S., private-brand sales grew 29%, outpacing regular-branded product sales, which grew by 24%, according to the most recent data from Nielsen.
P&G’s Lenor, Unstoppables and Fairy brands will become the first commercial implementations of HolyGrail intelligent packaging in Europe. HolyGrail digital watermarks are imperceptible to the human eye but can be detected by optical scanners at MRFs.
The concept of a smart packaging warehouse is not only the future of packaging and distribution – it's much closer to becoming a reality than you may believe.
Demand for active and intelligent packaging in the US forecast to expand 7.3% annually to $4 billion in 2019, well above the packaging industry average